Cadbury Nigeria Plc manufacturers of TomTom unveiled the duo at a recent ceremony which held in Lagos.
The company revealed that the desire to connect further with their consumers through music informed the engagement of the talented duo.
The contract will see both artists featuring in the TomTom’s brand and marketing campaigns, including advertisements and special appearances at the brand’s events.
Managing Director, Cadbury Nigeria Plc Mr. Amir Shamsi expressed his delight at the influence of the ambassadors on the objectives of the company for the TomTom brand.
“The future is now. Despite being a candy of heritage, TomTom remains youthful and cool.
The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more”.
“The choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
“The choice of Phyno and Teni as brand ambassadors for the TomTom aligns with our mission to project the brand as youthful and cool.
Phyno has taken rap in indigenous language to the next level since he broke into the Nigerian music industry. Today, he is easily one of the best rap acts in the country. For Teniola, breaking into the Nigerian music scene was as easy as a hot knife through butter. Ever since her emergence, she has continued to wax strong.
Both artists definitely enjoy the power of cool, which only TomTom can bring. We are simply delighted at these partnerships” Aruleba Olumide, Marketing Manager, Cadbury Nigeria Plc enthused.
Speaking on their signing as ambassadors, Phyno and Teniola expressed delight at their engagement and the opportunity to form a deeper bond with the ever growing fans of young people that are always open to cool new experiences.